About Us

Owner, Paula Snyder, lives in Eastern North Carolina and spends the majority of her time on the Pamlico River with her husband and sons. When she isn't there, she is in Topsail spending time with her family at the beach.


When thinking about her passions in life, her top five are: her family, Jesus Christ, the beach, shopping, and traveling.  Paula thought how she could incorporate these passions together to help others with similar loves. On her quest to find the best beach outfits, products, and decor, at the lowest price, she realized she could help others do the same. This store is a collection of her passions at the lowest price available. In April of 2023 she opened Carolina's Beaches as a DBA under the parent company IMF, LLC (owned by her husband).

Carolina's Beaches is a coastal boutique dedicated to offering a diverse range of women's apparel, children's clothing, swimwear, cover-ups, beach bags, nautical jewelry, coastal home decor, shoes, beach towels, and much more. We expanded to a brick-and-mortar location in September 2024 in downtown Washington. Our online store continues to thrive, featuring a significantly broader selection of products for your convenience. We invite you to visit us at 223 W Main Street or shop online.  Additionally, you can enjoy free shipping by using the promo code BEACHES!


The beach often reminds us of God's great power. The thought that He made every single wave, each detailed seashell, and every grain of sand on the beach is awe-inspiring. The ocean's mighty waves show us His majesty and might. The constant sweet smell of the salt air reminds us that His love is always there for us and He will never leave or forsake us.  The sand along our toes reminds us that He is with us each step of the way.  All the marine animals were hand-crafted by Jesus's hands. The beach is truly one of the most spiritual places on earth.


Nothing is better than beach days in the sun with your family!  Our hope with Carolina's Beaches is that we share our passions with you to ensure you have a better, happier, and cuter life.     ~Matthew 5:13 ~