Owner, Paula Snyder, lives in Eastern North Carolina and spends the majority of her time on the Pamlico River with her husband and two sons. When she isn't there, she is in Topsail spending time with her family at the beach.

When thinking about her passions in life, her top five are: her family, Jesus Christ, the beach, shopping, and traveling.  Paula thought how she could incorporate these passions together to help others with similar loves. On her quest to find the best beach outfits, products, and decor, at the lowest price, she realized she could help others do the same. This store is a collection of her passions at the lowest price available. In April of 2023 she opened Carolina's Beaches as a DBA under the parent company IMF, LLC (owned by her husband).